In broadcast licensing, for example, an incumbent licensee is required to announce to listeners that its license is due for renewal, and that interested persons may participate in the process.
News Corp. is a global media company with operations engaged in producing, acquiring, and licensing various operations in film, television, cable network programming, direct broadcast satellite TV, integrated marketing services, newspapers, magazines and books publishing.
Through ad sales, product placement, merchandise sales and licensing the content for broadcast on television and other channels, the cost can be earned back in a matter of weeks, Tudou said.