No matter how good your game is, if you don't market it, how will anyone ever find it in the App Store?

不论你的游戏有多么的棒，如果你不去做市场推广，有怎么会有人在App Store找到你的游戏下载呢？

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Earlier this week, VentureBeat wrote about an eighth grader who used a similar tool to create a simple game and knock Angry Birds out of the top free spot in the App store.

本周早些时候，Venture Beat报道了一个八年级生使用类似的工具创建了一个简单游戏，将《愤怒的小鸟》踢下了苹果商店免费游戏下载量排行的王座。

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If you own a retail store and you're not selling online, you're already behind in the game.

如果你有一家零售商店但不在网上销售，那么你已经落伍了。

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The company said gamers would be able to use an in-game store to "enhance their weapons, gear, and perks built specifically for the Chinese market".

BBC: Call of Duty to launch in China as free online title

Originally launched as an in-store retail PC game on October 26, 2010 by distributor Warner Bros.

FORBES: LEGO Universe Latest Online Game to Adopt Free-to-Play Business Model

Paid-for expansion packs are also available, and represent a mix of shortcuts to in-game content (a personal space station to store spare ships, rather than part-exchanging them) and further chapters for those who have finished the story missions.

FORBES: Connect