Adopted signal detection method and indirect method, this study discussed the implicit effect of stereotype in the process of social information categorization.
采用信号检测论和间接测量方法探讨社会信息归类过程中的刻板印象内隐效应。
IAT also can be used to measure the implicit effect of gender stereotype in advertisements, but its validity weaken when choosing pictures as the experimental materials.
IAT也可以用来测量广告中性别刻板印象的内隐效应，但当实验材料为图片时，这种工具的效度受到影响。
Using the pictures as the experimental materials and various procedural IAT programs, we tested the implicit effect and its intensity of gender stereotype in ads.
尝试采用以图片为实验材料及不同步骤的IAT程序测量广告中性别刻板印象的内隐效应及其操作强度。
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