To overcome to the low image problem of box wines, Constellation embarked on extensive sampling and trial and used the packaging to amplify a message of quality by noting appellation and awards.

FORBES: Constellation Transforms The Wine Market With Inside The Box Thinking

As for Colbert Busch, she has refused to exploit the latest image problem of the man who once was mentioned as a potential presidential contender before his affair with a woman in Argentina and ethics violations left a once-promising career in ruins.

NPR: Trespassing Accusation Leaves Sanford On His Own

Greene, who is in a tight race for the Democratic senatorial nomination in Florida with Rep. Kendrick Meek, was already facing something of an image problem as a recent arrival to the state whose former employees have accused him of being a difficult boss.

FORBES: Legal