At the abstract level, the image of a city can be regarded as a cultural symbol; the building of the image of a city is the shaped by culture.

城市形象最终可以抽象为一种文化符号，城市形象建设本质是城市文化的塑造。

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In the public image management, this paper discusses the management methods: the internal control management and culture building.

在事务所公众形象管理中，重点讨论了管理手段——事务所内部控制管理和事务所文化建设。

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The city culture involves two sides, the physical one and the immaterial one, which have different influences in building up the city image.

城市文化包括物质的和非物质的两个层面，它们对城市形象的构建有不同的影响。

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