In addition, if we fail sometimes, we shall never give up.

此外，如果我们失败的时候，我们绝不会放弃。

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Sometimes, if we only pay attention to the cup, we will fail to enjoy the coffee.

有时，如果我们把心思全放在杯子上，就会忽视咖啡的香醇。

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And we sometimes get them wrong. But we are checked by the power of our competitors and, for news organizations with a subscription business, by readers who stop paying us if we fail them.

但我们会受到竞争对手的制约，如果是经营订阅业务的新闻机构，则会受到读者的制约——一旦我们辜负了读者，他们就不会再付钱给我们了。

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