Several developers have reported seeing tremendous returns on the iAd platform, but those who spoke with Digits said they didn’t believe those results were sustainable.

有一部分开发者已经反馈他们已经从iAD广告平台获得了丰厚的回报，但是这些人也表示了对这些数字是否能持续增长的关心。

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And with its new platform for mobile advertising, called iAd, Apple has started to make money from all the data it collects.

苹果新推出的手机广告平台“iAd”让苹果收集的信息开始为其赚钱了。

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Apple prefers HTML5, which it uses in its new iAd platform for rich media ads on mobile devices.

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In August 2010, RIM acquired Cellmania in order to better monetize its apps business and compete effectively with the Apple iAd advertising platform.

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While iAd may be cost prohibitive for marketers, the platform is a step in the right direction when it comes to mobile advertising.

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