Now whenever I hear of a friend who's lost a loved one, I no longer call with the polite offer, "If there's anything I can do…" Instead I try to think of one specific task that suits that man's need, like taking the dog to the boarding kennel, or house sitting during the funeral.

现在，每当我听到朋友失去亲人，我不再打电话礼貌地提出“如果有什么我能做的……”相反，我试图想出一个特定的适合那人需要的任务，如带狗去寄宿养犬处，或在葬礼时看房子。

youdao

Why do I need television when I can go outside and explore, or get active, or take a walk with a friend?

为什么我能出外探索时，能活跃起来时，能和朋友促膝交谈时我却要留在家里看电视？

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Today I shall lift up a friend in need; tomorrow he will no longer cry for help, nor will I hear his cries.

今天我要帮助落难的朋友，明天他不再求援，我也听不到他的哀求。

youdao

My personal rule was that a cop in need is a friend indeed, no matter how I felt about them personally.

FORBES: Do Law Enforcement Officers Have "A Code" Or A Culture Where They Overlook The Transgressions Of Other Cops Or Retired Cops?

And in the spirit of sensorama (a term originally coined, I believe by my friend John Grant in the UK) you need to create a total experience, a feel, a touch, a sound, and a charming and original personality.

FORBES: How To Build An Unforgettable Technology Brand