And even Michael Porter (who I love to diss) has said wonderfully clear and accurate things about the value of strategy on occasion.

FORBES: 5 Top Reasons Strategy Is So Boring You Won't Even Read This

"What I love about Madden is that it teaches kids like my sons Michael and Elijah how to read man in zone defenses at an early age, " Hall of Famer Irvin said.

CNN: Brett Favre returns to the gridiron for 'Madden'

Comedian Shappi Khorsandi, part of a judging panel that includes last year's winner Philip Ardagh and awards founder Michael Rosen, said the quality of books "reminded me how I came to love reading in the first place".

BBC: David Walliams up for Roald Dahl award