These include the ability to gather dataviasensorsandlightweightuserinputs, frequent, in-the-moment, "bite size" usage, andhyper-personalizationofcontent and operation.
The 22-year-old budding entrepreneur thinks she has found a way to help shoppers (mainly women) get the size right the first time--no mean feat in an age of hyper-specialized clothing sizes that vary greatly across different brands and retailers.