The 1980 map of Latin America was largely one of authoritarian, often military governments, generally controlled by small oligarchies, with hyper-cyclical, commodity-based economies, nearly all plagued by huge debt and hyper-inflation.
It also represents much more: accretive revenues, competitive differentiation, early mover advantages, the ability to monetize existing audiences, and a huge step towards hyper-local sales with the utilization of established inside and outside sales forces.
He has enacted a huge fiscal stimulus, unveiled a hyper-Keynesian budget, propped up tottering car firms and hastily drafted new rules for how financial bail-outs will proceed.