There's a growing appreciation that superficially similar groups of customers may have very different preferences in terms of what they want to buy and how they want to buy it.

越来越多的人认识到，表面上相似的顾客群体在他们想买什么和他们想怎么买方面可能有非常不同的偏好。

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For the past several decades, it seems there's been a general consensus on how to get ahead in America: Get a college education, find a reliable job, and buy your own home.

在过去的几十年里，人们对如何在美国取得成功似乎已经达成了一个普遍的共识：接受大学教育，找到一份可靠的工作，然后买一栋自己的房子。

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They will learn basic cooking skills, kitchen safety, and how to buy proper ingredients (原料) and follow steps in recipes (食谱).

他们会学习基本的烹饪技巧、厨房安全守则以及如何购买合适的原料并按照食谱的流程进行烹饪。

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At seminars in Bangkok, investors learn how to buy gold futures contracts.

VOA: standard.2010.07.21

Press accounts raised questions about just how safe it was to buy land in Mexico.

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How many people that wanted to buy in the December quarter were willing to wait a month to get their system?

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Other matters, such as how to vote in the next election (and perhaps: whether to buy health insurance?), are left to individuals.

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