In their new book, How Google Works, Eric Schmidt and Jonathan Rosenberg describe what happened next.

埃里克·施密特以及乔纳森·罗森伯格在他们的新书《谷歌如何工作》中描述了接下来发生的事情。

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In a blog post, Google outlined how it works.

在博客中，谷歌概述了它是如何工作。

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Mr. FINE: How this works is essentially Google has an auction system in place by which advertisers can come in.

NPR: Google Tries to Bridge Newspaper, Web Ad Contracts

What's more, the results are ordered by the Consumer Merchant Preference (CMP) ranking, which prioritizes results using consumers' aggregate purchasing and search preferences (this is similar to how PageRank works with the Google search engine).

FORBES: Magazine Article

Microsoft hopes to differentiate itself in search from the incumbent, Google, by remaking how mobile search works, in particular refining the number of applications somebody uses, a search executive said Monday.

FORBES: Microsoft: How Mobile Bing Wins