Owning the latest gadget or garment is particularly attractive when others don't have it, rather as buildings are valuable because of their location: ie, how desirable they seem to others.

当你拥有而他人没有最新的小玩意儿或者新衣服是特别有吸引力的，就像建筑物是因其位置才有价值一样，也就说它们对别人有多大的吸引力。

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Before we discuss how to standardize your processes and tools, let's see why it is desirable to do so.

在讨论如何规范开发过程和工具之前，让我们先来看一看为什么要这么做。

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“It makes a bigger difference how you connect people than who is there in influencing desirable behaviors,” Professor Centola says.

“在促进良好的行为方面，如何将人们联系在一起要比是谁负责更重要，” Centola 说。

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Now, we promised wed give you a hint of how compounding makes it desirable to pay sooner rather than later.

FORBES: Rothify now

Yet even setting aside doubts about how far this is desirable (it is hard to believe growth in India or Brazil would have reached today's levels without foreign capital), the studies raise questions about whether capital controls are really the right response.

ECONOMIST: Economics focus

When over an hour a day is spent driving by many, when we spend inordinate amounts of time shuttling people, packages, materials, etc, when humans are terrible at mundane tasks such as driving, how can it not be desirable, even necessary, to move to autonomous driving?

FORBES: Why Google Will Lose in Driverless Cars (and Who Will Win)