For average audience, the public relations people use sports "hot doggers" (4) and star athletes to deliver the nutrition message to consumers.

对于普通的群体，公关者则利用体育啦啦队和名星运动员，将营养信息传递给消费者。

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The latest high-profile sports star in hot water is boxer Floyd Mayweather who faces eight criminal charges after an altercation with the mother of three of his children.

FORBES: Rich Athletes Behaving Badly