...服务模式在医院HMM中的应用 成熟的医疗市场竞争主体根植于良好的客户关系，医院市场营销管理(Hospital Marketing Management,HMM)，通过分析不同价值的医疗客户（不仅仅指患者）的医疗健康需求，有针对性地实施以医疗客户满意为目标的医疗...
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Resource strategy includes building the hospital information system, strengthen knowledge marketing management, support the construction of knowledge strategy as the core from financial affairs.
资源战略包括建设医院信息系统，加强知识营销管理，从财务上支持以知识战略为核心的构建。
Practice implies that applying marketing to nursing service management would improve patients satisfaction effectively as well as the core competitiveness of the hospital.
实践证明，将市场营销理念运用于护理服务管理，不仅可以有效地提高患者的满意度，同时也提高了医院的核心竞争力。
To adaptation hospital competition, the hospitals particularly the county hospitals should introduce marketing conception, improve marketing management and cultivate new medical marketing mechanism.
为适应医疗市场竞争，医院特别是县市医院必须导入市场营销理念，健全市场营销管理体系，培育医疗营销新机制。
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