The status of hospital brand strategy of public hospital and private hospital was analyzed and the hospital brand strategy model was presented.
分析了国有和民营医院品牌经营的现状，提出国有和民营医院实施品牌战略的模式。
Methods: Analyze the connotation of entering barriers, the relation between entering barriers with hospital brand as well as hospital brand strategy.
方法：对进入壁垒的涵义，进入壁垒与医院品牌战略的关系以及医院实行品牌战略的意义进行分析。
This article explores special hospitals how to create and compete their own brand from hospital market condition, brand strategy and how to deal with the relationship between hospital and patient.
本文从医院的市场定位和品牌战略、客户关系管理等方面探讨如何打造专科医院的品牌竞争力。
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