In a fast-moving market context, where capturing market share and mind share is critical, a high-risk product innovation strategy is justified; in fact, it may be essential.

在快速变化的市场环境下(争取市场份额和精神份额是关键的)，一个高风险的产品革新策略是正当的，实际上，是必要的。

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For example, Sassoon is the star product, it occupies a very high market penetration and market share, permeability and strong brand is very obvious, dominant.

例如沙宣是明星产品，它占有着很高的市场渗透性和占有率，强势品牌非常明显，占绝对优势。

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"It's clearly benefiting from new product releases in the high-end sector with 3D sets and gaining market share from struggling Japanese rivals, " said Kim Ji-san, an analyst at Kiwoom Securities.

BBC: South Korea LG Electronics turns to profit in 2012

The principal disadvantage is that the price of a product sold through these types of arrangements is likely to be too high to gain a meaningful share of the China market.

FORBES: Staking Out Your Market Position In China: Part I

Given the extraordinary share of foreign trade in its overall economy (as high as up to 65 percent of its gross domestic product), China has become a champion of free trade and strong opponent to protectionism.

CNN: Opinion: The end of revolution