As an example, one of my programs is the HEAR Principle Have a passion, Entertain the possibilities, Authenticity or take Action and Remember who helped you.

比如，我有一个叫‘HEAR (H：拥有激情，E：抓住机会，A：诚实或者采取行动，R：记住曾帮助过你的人们)原则’的项目。

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Also, remember that the person who receives your message cannot hear the tone of your voice, or see the expression on your face, so make sure your meaning is clear.

同样，记住别人收到你的讯息不能听到你的声音语调，或者看见你的脸部表情，所以确定你的意思表达清楚。

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If you wear a personal stereo, remember you can't hear traffic or somebody approaching behind you.

如果你戴着个人立体声，要记住你会听不到交通的声响或有人在后面靠近你。

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My reasoning is that unless a company is afflicted by an ongoing crisis which is reported on almost daily in the print, broadcast and social media, most people in due time forget the occasional negative they read or hear and just remember seeing the company or product name in the media.

FORBES: Can Any Good Come From Bad Publicity?

We remember our communality when we get together as a group to hear a speech or attend a concert or root for a sports franchise.

FORBES: Why Brain Science Findings Change How We Should Communicate - Part 2