abstract:"Harry and Louise" was a $14 to $20 million year-long television advertising campaign funded by the Health Insurance Association of America (HIAA)—a predecessor of the current America’s Health Insurance Plans (AHIP)—a health insurance industry lobby group, that ran intermittently from September 8, 1993 to September 1994 in opposition to President Bill Clinton's proposed health care plan in 1993–1994 and Congressional health care reform proposals in 1994. Fourteen television ads and radio and print advertising depicted a fictional suburban fortysomething middle-class married couple, portrayed by actors Harry Johnson and Louise Caire Clark, despairing over bureaucratic and other aspects of health care reform plans and urged viewers to contact their representatives in Congress.