abstract:The Greeting Card Association is a United States trade organization representing the interests of greeting cards, gift wrapping paper and stationery manufacturers. Its membership consists primarily of United States publishers but foreign publishers are not barred.
According to the GreetingCard Association, 190 million Valentine's Day cards are exchangedannually, making Valentine's Day the secondmost popular greeting card–giving occasion, afterChristmas.
Sharon Little, chief executive of the GreetingCardAssociation, said more cards were sent per person in the UK than anywhere else in the world, but the change in prices was a "worry".