Some green marketers learned the hard way, green marketing must still involve all the same principles of a traditional marketing campaign.

一些绿色营销人员吸取了惨痛的教训，绿色营销仍然必须包含所有与传统营销活动相同的原则。

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The commission's revised "Green Guides" warn marketers against using labels that make broad claims, like "eco-friendly".

委员会修订的“绿色指南”警告商家不要使用像“生态友好型”这样表意宽泛的标签。

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We conduct an exploratory study about green consumer in terms of Life Style, to gain the knowledge about Chinese green consumers and help Chinese marketers to do better green marketing communications.

本文试图从生活方式方面进行探索，以获得对中国绿色消费者的一些认识，帮助中国营销者更好地进行绿色营销沟通。

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Green marketers have known this for a long time.

FORBES: No, Consumers Will Not Pay More for Green

The Green Guides do not constitute binding rules or regulations, but FTC will expect marketers to utilize them when designing advertisements, and will undoubtedly refer to them when bringing enforcement actions under Section 5 of the Federal Trade Commission Act.

FORBES: Will FTC Marketing Guidelines Make it Any Easier for Advertising to be ��Green��?