abstract:Google Penguin is a code nameThe Penguin Update: Google's Webspam Algorithm Gets Official Name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster GuidelinesWebmaster Guidelines - Webmaster Tools Help by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page.
Many marketing professionals made mistakes they are still trying to justify before and after the last several major Google algorithm updates (Panda and Penguin).
The SEO world is in a frenzy because Google has rolled out algorithm updates, titled Penguin and Panda, which penalize websites that have been overly-optimized to game the older algorithm.