Subsidize lower-income people in some way, like refundable tax credits, to ensure people have money to buy good basic coverage, but then they'd have to add their own money if they wanted something more extravagant.

FORBES: Magazine Article

Ms. ISABELLE GARCIA (Immigrant Rights Activist): If I were standing in front of them, I'd say why are you throwing good money after bad here?

NPR: Activists React to Planned Immigration Hearings

While there's good money in that market, I'd rather write non-evil software.

ENGADGET: Interview with David E. Weekly, Founder of Coceve and www.IMsmarter.com