Many Americans insist that everyone have a positive attitude, even when the going gets rough.

许多美国人坚持认为，每个人要有一个积极的态度，甚至要令人生厌地获得。

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When the going gets rough and people start buckling down, they start saying no to themselves first.

遭遇困境时，人们首先会屈服，对自己说不。

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And as I've found over the years, manual processes are error prone and tend to be forgotten when the going gets rough.

正如我多年所观察到的，手工过程很容易出错，如果工作紧张，就会忘记自己正在做什么。

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That is, can you keep it together when the going gets rough.

FORBES: Test of Leadership: Making the Tough Call

Even when there is a good plan in place, and it actually gets fully implemented, it tends to get thrown overboard when the going gets rough.

FORBES: Portfolio Help for Retirees

Some diversification can undoubtedly help when the going gets rough.

ECONOMIST: The fine art of being prepared