Secondly,Pepsi's culture of mass marketing of a brand heavy CPG product willneed severe changes of internal culture to embrace social marketing--where success lies in letting go of control.
其次，百事可乐的极为依赖品牌的CPG产品大众营销的文化将需要内部剧烈变化，才能真的接受社会营销。 因为社会营销的成功仰仗于放开手，交由大众去做。
What is it in the end, that induces a person to go his own way and to rise out of unconscious identity with the mass as out of a swathing mist?
是什么诱使一个人终极以自己的方式摆脱出与群众的潜意识认同，就像摆脱出一团迷雾？
He had patients over in the old Boston City Hospital as well. And he would go to Mass every morning in the Immaculate Conception church across the street, which was a Jesuit center.
在波士顿市医院有他的病人，而他每天早晨都会到马路对面的圣母无原罪教堂去参加弥撒。
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