Vice President and GlobalBrandManager of Courtyard by Marriott, Janis Milham, tells me there will likely be a contest that will allow a lucky winner to attend the Super Bowl.
Warner agrees that Ms Rowling's creation is a different sort of commercial property, one with long-term potential that could be damaged by a typical Hollywood marketing blitz, says Diane Nelson, the studio's globalbrandmanager for Harry Potter.
"Manchester United continue to successfully leverage their globalbrand, " Austin Houlihan, Senior Manager in the Sports Business Group at Deloitte, said in a statement.