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"When you're dealing with someone who really is a genius, it's not like you can say, 'Let's go find ourselves another genius, ' " says Patrick Sweeney, executive vice president at Caliper, an organizational consulting firm.
But he adds that the prize can also be seen as "an exhortation not to let this huge project of genius which is the European Union go to the dogs simply because of national selfishness and short-sightedness".