He knows exactly how to generate enough hype to make his case public, and the online environment seems to be quite encouraging of his actions.

他完全知道如何制造足够多的舆论来扩大此事的公众关注度，网络环境对他的行为也起到了鼓励作用。

youdao

All the hype that surrounds Christmas, has turned into a big money making industry trying to generate as much money as possible, forgetting the true meaning of Christmas.

纠缠在圣诞节周围的所有骗局已经转变成为一个巨大的赚钱产业，企图最大可能获取最多金钱，而圣诞节真正的意义正在被遗忘。

youdao

From the launch perspective, it made no sense that Apple would generate a lot of hype around the ROKR, a product that had already been quasi-announced.

ENGADGET: Switched On: Why Motorola's ROKR plays the humdrum

Puri is among a number of small-fry entrepreneurs using Facebook, MySpace and other networking sites to communicate with fans, target potential customers and generate word-of-mouth hype.

FORBES: Fanbook

For now, however, Nokia has to endure with the sort of NFC-hype it has never been able to generate, despite its best efforts to invest in the technology.

FORBES: Mobile Payments: How Apple Could Steal A March On Nokia. Again.