The GeForce Experience was born 7 years ago as a project to simplify PC gaming.

FORBES: NVIDIA Announces GeForce Experience: 'Console Simplicity, PC Performance'

In what can only be interpreted as a pre-emptive strike against the upcoming consoles from Sony and Microsoft, NVIDIA has announced GeForce Experience.

FORBES: NVIDIA Announces GeForce Experience: 'Console Simplicity, PC Performance'

NVIDIA's "GeForce Experience" application isn't so much an "experience" as it is a software application designed to optimize video game settings for a wide variety of PC setups.

ENGADGET: NVIDIA needs your help to optimize its PC gaming optimization software, private beta goes live today