Therefore, Nida's functional equivalent theory has a role of important instruction to the advertisement translation.
奈达的功能对等理论研究对广告翻译有着极其重要的指导意义。
Since the 1960s when Eugene Nida, the American translation theorist, advocated the functional equivalent theory, it has cast a profound impact on the translation circles in the world.
美国翻译理论家奈达的功能对等理论自问世以来，在国内外翻译界都产生了深远的影响。
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