Primary function of the trade mark is to distinguish this enterprise product and other enterprises products;
商标的首要功能是对该企业产品与其他企业产品进行区分；
Therefore, the trade mark as one of the marketing strategies translates, having to have can reflect an article character and promote the function of sales.
因而，作为营销战略之一的商标译名，必需有能反映商品特征，促进发卖的功用。
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