These include a special site on which to shop, guaranteed free next day shipping, a VIP phone number to call for customer service, as well as an exclusive online outfit-builder tool.

FORBES: USEFUL > SIMPLICITY TRUMPS ALL

Prosecutors said PW Marketing violated the 1998 anti-spam law because these unsolicited e-mails were sent without a free call number for recipients to phone to stop additional mailings.

BBC: NEWS | Technology | California wins anti-spam case

Besides the support of the receiving line, troops also are offered snacks and the use of a cell phone to call their loved ones, free of charge.

CNN: Volunteer greeters offer hugs, applause for troops