abstract:Frank Magid (born September 1, 1931, Chicago, Illinois—died February 5, 2010, Santa Barbara, California) was an American marketing consultant, widely known for introducing the "Action News" format of evening local TV news, and was an original developer of Good Morning America.Margalit Fox, "Frank Magid, Creator of 'Action News', Dies at 78", The New York Times, February 9, 2010, available online here.