Vancl, a start-up that intends to go public soon, is satisfying both consumers' desire for instant gratification and their growing brand-consciousness (or dislike of pirated goods).

凡客诚品是一家刚刚起步的公司，现在正打算要尽快上市。这家公司能够同时满足顾客的即刻满足感和他们持续增长的品牌意识(或者说是对山寨产品的厌恶)。

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There is no heating, and the day I visited, Wang's husband, who works as a deliveryman for a hip clothing company called Vancl, lay sick in bed.

房子里没有供暖。我去的那天，王秀丽的丈夫正卧病在床。他是一家叫凡客诚品的时尚服装公司的送货员。

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The launch coincided with a sticky patch for Vancl, which had to lay off staff in China after an aborted IPO in 2011.

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For its part, Vancl has faced a barrage of bad publicity over delayed deliveries and slowing sales.

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Lei provided startup capital for both companies after taking a shine to David Zhao and Chen Nian, the founder of Vancl.

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