The move was meant to help Microsoft stay ahead of Sony, its chief rival in the electronic games business, in delivering the richest online experience for game players.

此举措寓意在于帮助微软领先索尼——这个在电子游戏商业领域主要的竞争对手——带给游戏玩家最丰富的在线体验。

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The difficulties with the business of building online games consists of determining an appropriate business model for the game, and an appropriate Revenue model.

在构建联网游戏事务上的困难包括了对游戏合适的业务模式和适当的收入模式的确定。

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A business model that relies solely on revenue generated from the one-time sale of the title is not a viable business model for next-generation multiplayer online games.

只依靠一次性销售中获得的收益，这样的业务模型对于下一代多玩家在线游戏来讲是不可行的。

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While Zynga relies on Facebook and casual online games for its business model, Rovio has embarked on a global merchandising blitzkrieg that has never been done by a small independent game developer.

FORBES: Angry Birds Developer Rovio Is Growing Faster Than Zynga

The9's business is primarily focused on developing and operating high-quality games for online game market.

ENGADGET: OpenFeint and The9 will stimulate devs to port their games to Android with cold hard cash