According to a new study from Cornell University's Food and Brand Lab, small non-food rewards—like the toys in McDonald's Happy Meals—stimulate the same reward centers in the brain as food does.

根据康奈尔大学食品与品牌实验室的一项新研究，小小的非食品奖励——比如麦当劳开心乐园餐中的玩具——同样能刺激人的大脑反应中枢，就像食物那样。

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Another study, by the Cornell University food and Brand Lab, found that 93 percent of respondents acknowledged buying foods they never used.

另一项由康奈尔大学食品及标示实验室发起的调查发现百分之九十三的受调查者承认他们会买他们从不吃的食品。

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Brian Wansink directs the Cornell University Food and Brand Lab and is the author of the book Mindless Eating: Why We Eat More Than We Think.

Cornell大学食品与商标研究室带头人，“Mindless Eating”的作者Brian Wansink：我们为什么总是吃的比想象的多？

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"All of a sudden it's not pushback, " said Mr. Wansink, who directs Cornell's Food and Brand Lab.

WSJ: Sugary Drink Ban Stirs Up New York

Brian Wansink, director of Cornell University's Food and Brand Lab, studies how size and packaging affect consumption.

WSJ: Overeating: The Psychology of Small Packages