FMCG brands' building can not be separated from the communication of the brand, so we need thoroughly studied for implementation of the brand communication of FMCG.

快速消费品品牌的建设离不开品牌传播，因此，我们就很有必要针对如何实施快速消费品品牌传播进行深入的研究。

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In the first chapter, this thesis set out the objectives and significance of this study from the actual conditions of domestic and international FMCG brand extension.

在第一章绪论中，从国内外快速消费品品牌延伸的实际情况出发阐明了本文研究的目标与意义。

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In the fourth chapter, the thesis built an efficiency analysis model of FMCG brand extension in the presence of DEA methods and combining the characteristics of FMCG.

在第四章借助DEA方法结合快速消费品的特点构建了快速消费品品牌延伸有效性分析模型。

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