In an attempt to change the way the British view their cuisine, food and drink related events have been promoting local cheese, whisky, fish and other products.

为了改变英国人对本国美食的看法，开展了一系列与吃喝有关的活动，宣传当地的奶酪、威士忌、鱼和其他的产品。

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This can give a clear market advantage as supermarkets and producers of processed fish are keen to offer their customers the assurance that their products are not damaging the environment.

BBC: NEWS | UK | Politics | 'Dismay' at proposed fishing reforms