Practically, what this all means is that for the first time marketers can speak specifically to those users who they know something about and have already built a relationship with, either on Facebook or through a sign-up at a brick and mortar store, or an opt-in email program, or any other online or offline channel.
The first is that marketers are desperately trying to link digital usage, digital platforms and brand in a meaningful way so that they have something more than just another targeting tool, but also something that helps with brand strategy in the digital world.