After collecting the appropriate data, the GATC sets (or updates, depending on the situation) a number of first-party cookies (step 2), which are discussed later in thissection.

收集到适当的数据后，GATC设置(或更新，取决于具体的情况)一些第三方的cookies(步骤2),这部分我们在后面来讨论。

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The challenging part is marking the target audience, and would require some help from you (This is what I call First Party data).

FORBES: How to Get That Diamond Ring on Your Anniversary! : Using First Party Data with Social Media for Display Ads.

However, if we deliver such ads using first party data i.e. by explicit permission of the user, by letting the user define the target audience for the display ads.

FORBES: How to Get That Diamond Ring on Your Anniversary! : Using First Party Data with Social Media for Display Ads.

First party data might be able to help.

FORBES: How to Get That Diamond Ring on Your Anniversary! : Using First Party Data with Social Media for Display Ads.