In other words, the argument is that being in an 'attractive' or 'unattractive' market is not the ultimate determinant of the firm performance in the long term.

换言之，这种论点就是处于一个“有吸引力的”或“没有吸引力的”市场并不是企业长期业绩的最终决定因素。

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The alternative view was that founding families may hope to produce high quality products because they hoped to maintain their reputation and improve long-term performance of the firm through it.

另一种观点是，成立家庭可能希望生产出高质量的产品，因为他们希望保持自己的声誉，通过提高企业长期绩效。

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