"People think it is something dirty. It generates a Fear Factor response," citing the reality series that tests competitors' toughness by feeding them live insects.

“人们觉得这是肮脏的东西。这形成了一种害怕因素反应，”引用自现实挑战系列电视节目中测试挑战者对食用活虫的忍耐力。

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Hull City manager Jan Molby claims his side needs to lose the fear factor to live up to their billing as promotion favourites.

BBC: Top-billing worries Molby