Films and television shows have dramatised the use of DNA from crime scenes to convict miscreants, generating what Jason Brown, Selectamark’s head of sales, calls a “DNA fear factor”.

电影和电视剧把从犯罪现场利用DNA来证明罪大恶极的罪犯戏剧化了，产生了Selectamark的销售主管詹森布朗称呼为的“DNA恐惧因素”。

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"I would love to counteract the portrayal of entomophagy that we see on Fear Factor and Survivor," he says.

“我想消除《恐惧元素》和《幸存者》带给人们的关于昆虫学的负面描述，”他说。

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These for-profit companies lean heavily on the fear factor, encouraging parents to bank their baby's blood just in case a relative needs it one day.

这些以牟利为目的的公司大打以防万一这张牌，鼓励父母们储存婴儿脐带血，以防有一天某个亲戚会需要它。

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Others have shied away out of fear of losing the all-important Human Factor.

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American rate-setters may wait until after Nov. 5 before introducing a major hike, he says, for fear of choking off the feel-good factor at the polls.

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Also announced during Tuesday's hour-long presentation to an audience of 500: Another four ad-supported, large-scale projects from DreamWorks Animation, Telepictures and Endemol USA, the reality-giant behind Big Brother and Fear Factor.

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