Before long, the green ring will disappear — it simply seems to fade into the white background.

过不了多久，绿色的外环就消失了——似乎就像是褪入了白色的背景当中。

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Unless the unpleasant association is reinforced, the memories will slowly fade with time, although the aversion doesn’t disappear entirely during the two-week period that the authors were looking at.

经作者观察，除非这种不愉快的记忆联系被不断加固，否则，即使这样的厌恶情绪没有在两周内完全消失掉，它也会随着时间的流逝逐渐模糊。

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"Most likely, " says Innosight's Anthony, "the GE appliance brand will fade out and disappear."

Innosight的安东尼表示：“GE的家电品牌很可能会慢慢衰落直至消失。”

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