Therefore, it is significance for improving consumer information search behavior theory by studying the consumer network information search behavior and its affecting factors.
因此，系统研究消费者网络信息搜寻行为及其影响因素，对于丰富完善消费者信息搜寻行为的研究理论有着重要的意义。
The consumer behavior is affecting by the internal and external factors.
消费者行为受内部和外部因素影响。
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