We added the Greenblatt portfolio to our site in January of 2009, but have been tracking its performance internally for several years, and its underlying model has factored into our Hot List selections for the past three years or so.

FORBES: Four Magic Formula Buys

Vivaldi valued the remaining 40 brands using a discounted cash flow model that also factored in the percentage of the business being driven by the brand.

FORBES: Beyond the Balance Sheet

Vivaldi valued the remaining 40 brands using a discounted cash-flow model that also factored in the percentage of the business being driven by the brand.

FORBES