Services have a slight effect on consumers' exchanging value perception but didn't affect their psychological value perception.
服务对消费者的交换价值知觉有一定影响，但不影响消费者的心理价值知觉。
Price has a significant effect on consumers' exchanging value perception, while the effect of price on psychological value perception is not significant.
价格显著影响消费者的交换价值知觉，但不影响其心理价值知觉。
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