In the public relations space, not a day passes without practitioners being wooed to attend any number of events or webinars or craft an award submission.
There are apps for webinars and virtual events, managing and appending your database, pushing out messages to our cell phones, running online communities, finding out what people are saying about our brands in social media, marketing with video, online polls and surveys, finding the influencers in our markets, and even initiating direct mail campaigns.
Marketers spend their money on events, on creative, on webinars, on campaigns and other efforts that for the most part are executed by third parties that use their own supporting technology.