evaluation system of customer value 顾客价值评价体系
The evaluation of customer value is an important job of customer Relationship Management (CRM).
客户价值的评价是客户关系管理的一项重要工作。
We can say without exaggeration that the evaluation of customer value has penetrated the whole process of CRM.
毫不夸张地说，客户价值评估贯穿于CRM的始末。
Secondly, based on the interview, we construct the evaluation system of customer asset value for IT MALL industry, and investigate our hypothesis by questionnaire and statistical analysis.
二是在访谈基础上针对IT卖场行业提出了其客户资产价值评价体系，并通过问卷调研和统计分析进行了实证的验证和研究。
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